De Novo Agency

The Challenge

De Novo needed a premium Shopify hub to showcase artists, sell merch drops, and convert audiences into paying fans. Their existing setup couldn't support dynamic artist-specific pages, timed drop mechanics, or the fan data capture required to build remarketing audiences. Each new merch drop required manual workarounds that didn't scale as their artist roster grew. They needed a platform that could serve both a promotional and transactional role without compromising either.

Our Solution

We built a custom Shopify theme with dynamic artist pages, timed merch drops, and a streamlined direct-to-fan checkout. Artist profile pages were built using Shopify metaobjects so the team could add new artists without developer involvement. Drop mechanics used countdown timers with pre-order flows and email waitlist capture to build demand before inventory went live. Klaviyo was integrated with per-artist list segmentation so post-drop follow-up emails were specific to each fan's purchase history.

Results

Tech Stack