Deep-dive conversations with Shopify's best engineers
Long-form episodes with Shopify engineers, agency leaders, DTC founders, and app developers. Each episode includes full show notes, timestamps, and a complete transcript.
10 episodes and counting
Shopify Hydrogen: Building Headless Commerce That Actually Converts
Most headless Shopify stores look great but convert worse than a basic Dawn theme. We unpack why—and what the top 1% of Hydrogen builds do differently.
Rachel Torres
Head of Frontend Engineering, Luminary Commerce (Shopify Plus Partner)
Shopify Plus B2B: Moving Enterprise Wholesale Online in 90 Days
A $30M wholesale brand that ran on phone orders and PDF price lists moved to Shopify B2B in 90 days. Here's the complete playbook — what worked, what nearly killed the project, and what they wish they'd known.
Marcus Webb
Director of Ecommerce & Digital Operations, ProfessionalStar Distribution
DTC Brand Growth: From $0 to $10M on Shopify Without an Agency
Alicia built a skincare brand to $10M in three years, spent $0 on agency fees, and still runs her Shopify store herself. We go deep on every decision that got her there — including the ones she'd reverse.
Alicia Moorfield
Founder & CEO, Bask Skincare
Checkout Extensibility in 2026: What Every Shopify Developer Must Know
Shopify's checkout is the highest-converting page on the internet. Checkout Extensibility gives developers access to it for the first time — with strict rules. Here's exactly how it works, what you can build, and what will get your app rejected.
Dev Krishnamurthy
Lead Developer Advocate, Checkout Labs (Shopify App Partner)
Migrating 50,000 Products from Magento to Shopify: The Real Playbook
Nathan's team has done 34 Magento-to-Shopify migrations. They've seen every failure mode. Here's the migration playbook that protects SEO rankings, customer data, and launch-day revenue.
Nathan Okafor
Platform Migration Lead, Switchbridge Commerce
Shopify SEO in 2026: What Changed, What Died, and What Actually Works
Google's algorithm has been rewritten three times in 18 months. Priya has tracked every update and audited 200+ Shopify stores. Here's what separates the stores that grew through the volatility from the ones that lost 60% of organic traffic.
Priya Anand
Ecommerce SEO Strategist, SearchCore Agency
Building Shopify Apps That Merchants Actually Pay For
Sam built a Shopify app to $50K MRR in 18 months while keeping a full-time job. He breaks down the validation process, the technical architecture, and the one mistake that delayed his first $10K month by six months.
Sam Brixton
Indie Shopify App Developer, FlowStack Apps
Shopify Theme Performance: Getting to Lighthouse 90+ on a Live Store
Carlos has fixed performance for 60+ live Shopify stores — some doing $50M/year. Here's his exact diagnostic process, the 10 issues that account for 90% of Shopify performance problems, and the changes that move the needle fastest.
Carlos Mendes
Senior Shopify Performance Engineer, Shopspeed Consulting
Scaling a Shopify Store Across 12 Countries: The International Commerce Playbook
Elena took a single-market Shopify store to 12 countries in 24 months. Here's every decision: Shopify Markets vs. multi-store, localization depth, payment methods, and the operational reality nobody talks about.
Elena Volkov
VP International Ecommerce, Arktis Outdoor (Shopify Plus)
AI in Shopify Ecommerce: Real Use Cases Beyond the Hype
Every Shopify agency is talking about AI. Jasmine has actually deployed it across 30 client stores and measured the results. Here's what works, what's still vaporware, and the implementation patterns that deliver real ROI.
Jasmine Osei
Ecommerce AI Consultant, Northpoint Digital
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