B2B PPE & Supplies

Gloves.com

+190% Bulk Order Volume
Gloves.com case study

The Challenge

Gloves.com needed a high-volume B2B ordering experience with tiered pricing and fast reorder for procurement teams. The lack of account-specific pricing was a structural problem — their best accounts were getting the same storefront as retail buyers, with no acknowledgment of their volume relationship or contracted rates. The absence of quick-order and saved-list functionality meant that buyers who reordered the same 12 SKUs every month had to navigate the full catalog to rebuild their cart each time, creating avoidable friction for their most valuable customers. Attribute-level filtering by protection standard (ANSI/EN rating, cut resistance level) was essential for safety officers who specify PPE by compliance requirement, not product name.

Our Solution

We implemented Shopify Plus B2B with company accounts, quick-order SKUs, and volume-based pricing. Company account management was configured with individual buyer profiles so multiple team members at the same organization could place orders against the same contracted pricing. A quick-order form with SKU/part-number search and bulk add-to-cart eliminated the need to navigate the catalog for repeat purchases. Saved order templates allowed procurement teams to save their recurring cart as a template and rebuild it in one click. A product comparison tool was built for safety managers evaluating glove specifications side-by-side across cut resistance, material, and certification standards.

Results

190% increase in bulk order volume in the 6 months following launch
Shorter purchase cycle — repeat buyers reorder in under 3 minutes using saved templates
Higher repeat buyer rate with account-specific pricing and self-serve reordering
Streamlined procurement workflow eliminated most phone and email order interactions
Safety managers adopted product comparison tool for spec evaluation and approval workflows
Stock visibility reduced order errors from out-of-stock purchases

Tech Stack

Shopify Plus
B2B
Liquid
Customer Accounts
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