B2B Medical Supplies

MPM Medical

+185% Wholesale Orders
MPM Medical case study

The Challenge

MPM Medical needed a self-serve B2B portal with account-specific pricing, net terms, and fast reordering for healthcare buyers. The manual order process was creating a bottleneck as their account base grew — sales reps were spending more time on order entry than on relationship management and new business development. Healthcare procurement buyers expected a digital ordering experience comparable to medical supply giants, and the phone-and-email workflow was causing them to lose accounts to competitors with more capable portals. Pricing discrepancies from the spreadsheet system were eroding margin on high-volume accounts.

Our Solution

We implemented Shopify B2B with company profiles, tiered pricing, quick order forms, and vaulted payment methods. Company accounts were configured with individual buyer profiles so multiple team members at the same organization could place orders against the same account terms. A quick-order form allowed procurement teams to enter SKU numbers and quantities directly without navigating the product catalog — critical for buyers who already know what they need. Net-30 and net-60 payment terms were configured with vaulted payment methods for approved accounts, and an account dashboard provided order history and invoice downloads.

Results

185% increase in wholesale orders within 4 months of portal launch
Sales rep time on order entry reduced — redirected to new business development
Self-serve reordering adopted by majority of key accounts within 60 days
Fewer manual order errors from pricing discrepancy elimination
Shorter order-to-fulfillment cycle with automated routing
Account-specific pricing applied consistently across all buyers without spreadsheet risk

Tech Stack

Shopify Plus
B2B
Liquid
Customer Accounts
Let's ship something great

Ready to scale your Shopify store?

Get matched with a vetted Shopify developer in 48 hours. No risk, 30-day guarantee.