MyMuse

The Challenge

MyMuse was outgrowing a basic storefront and needed a refined D2C experience with bundles and subscription support. The single-SKU purchase model was keeping average order value low and suppressing the repeat purchase rate that the brand's subscription business model required. The storefront wasn't communicating ingredient transparency or the wellness narrative that differentiated the product from standard sparkling water brands. Without a subscription offering, there was no mechanism to capture the recurring revenue that functional beverage D2C businesses depend on for unit economics.

Our Solution

We delivered a Shopify build featuring bundle builders, subscription flows, and lifecycle email integration. The theme was built from the ground up with a brand-forward editorial homepage that communicated the product's wellness positioning through ingredient callouts, lifestyle imagery, and brand storytelling sections. A "Build Your Box" configurator allowed customers to mix flavors across case quantities with live price recalculation. Recharge was integrated for monthly subscription billing with self-serve pause, skip, and frequency-change controls to reduce churn from subscribers who needed flexibility.

Results

Tech Stack