The Latest Scoop

The Challenge

The Latest Scoop needed to unify an omnichannel experience between retail stores and online shopping. The inventory separation was the most operationally damaging issue — online overselling was creating customer disappointment and staff time spent on cancellation management. The online store's visual presentation wasn't matching the in-store experience that had built their loyal following, making it harder to convert in-store customers to online buyers and vice versa. New arrival email notifications — their most powerful marketing tool — were being sent without a coordinated online launch, meaning email traffic arrived to find products not yet live on the site.

Our Solution

We built a Shopify theme with POS sync, store locator integration, and editorial merchandising for seasonal drops. Shopify POS was integrated with the online store to create a unified inventory system across all physical locations and the e-commerce channel, eliminating the overselling problem. A store locator page was built with location-specific inventory visibility for click-and-collect orders. The new arrival email and storefront launch were synchronized through a Klaviyo trigger that fires when new collection inventory goes live, ensuring email traffic always arrives to a functioning product page.

Results

Tech Stack