Ivan P.
Lead Software Engineer - Frontend, Backend and Web Development
<p>My name is Ivan P. and I have over 10 years of experience in the tech industry. I specialize in the following technologies: CSS 3, HTML5, JavaScript, PHP, Front-End Development, etc.. I hold a degree in Bachelor of Arts (B.A.). Some of the notable projects I've worked on include: Shooting Birds, The Shade Path, Aztec Run!, Zlatan Kick!, Minecrash, etc.. I am based in Tucson, United States. I've successfully completed 8 projects while developing at <a href="/contact">Softaims</a>.</p> <p>My expertise lies in deeply understanding and optimizing solution performance. I have a proven ability to profile systems, analyze data access methods, and implement caching strategies that dramatically reduce latency and improve responsiveness under load. I turn slow systems into high-speed performers.</p> <p>I focus on writing highly efficient, clean, and well-documented code that minimizes resource consumption without sacrificing functionality. This dedication to efficiency is how I contribute measurable value to Softaims' clients by reducing infrastructure costs and improving user satisfaction.</p> <p>I approach every project with a critical eye for potential bottlenecks, proactively designing systems that are efficient from the ground up. I am committed to delivering software that sets the standard for speed and reliability.</p>
Podcast episodes hosted by Ivan P.
Shopify Plus B2B: Moving Enterprise Wholesale Online in 90 Days
A $30M wholesale brand that ran on phone orders and PDF price lists moved to Shopify B2B in 90 days. Here's the complete playbook — what worked, what nearly killed the project, and what they wish they'd known.
Guest: Marcus Webb, ProfessionalStar Distribution
Checkout Extensibility in 2026: What Every Shopify Developer Must Know
Shopify's checkout is the highest-converting page on the internet. Checkout Extensibility gives developers access to it for the first time — with strict rules. Here's exactly how it works, what you can build, and what will get your app rejected.
Guest: Dev Krishnamurthy, Checkout Labs (Shopify App Partner)
Shopify SEO in 2026: What Changed, What Died, and What Actually Works
Google's algorithm has been rewritten three times in 18 months. Priya has tracked every update and audited 200+ Shopify stores. Here's what separates the stores that grew through the volatility from the ones that lost 60% of organic traffic.
Guest: Priya Anand, SearchCore Agency
Shopify Theme Performance: Getting to Lighthouse 90+ on a Live Store
Carlos has fixed performance for 60+ live Shopify stores — some doing $50M/year. Here's his exact diagnostic process, the 10 issues that account for 90% of Shopify performance problems, and the changes that move the needle fastest.
Guest: Carlos Mendes, Shopspeed Consulting
AI in Shopify Ecommerce: Real Use Cases Beyond the Hype
Every Shopify agency is talking about AI. Jasmine has actually deployed it across 30 client stores and measured the results. Here's what works, what's still vaporware, and the implementation patterns that deliver real ROI.
Guest: Jasmine Osei, Northpoint Digital